- Sun 22 Jul 2018
- Len Lye Centre Cinema
- Free entry
- All welcome
- Free entry tickets will be re-allocated to waiting customers five minutes after screening start time
- Hearing loop provided for the hearing impaired
- Wheelchair spaces available. Free entry for a companion to assist an audience member who has a disability. Companion seat is automatically allocated when a wheelchair space is booked
- Rated exempt
This documentary goes behind the doors at Lego's headquarters, meeting some of the notoriously secretive superbrands's key people and revealing more about its company DNA than ever before.
This intriguing doc attempts to discover how a family-run business based in a Danish village became the biggest toy manufacturer in the world. The case is built brick by brick, talking to workers at Lego HQ, adult fans and a student applying for a job as a designer. Presenting a rare glimpse behind the scenes of the construction kit company, revealing the secrets behind its position as the world's most profitable toy firm. The programme follows a design student as he seeks a coveted job with Lego, as well as meeting an executive who has risen through the ranks from that same position. Meanwhile, two adult fans come up with money-making schemes based on their love of the kits and a `reputation manager' guides the camera crew through the company's secretive world.
UK, 2015, Colour, 46 min, Rated Exempt., Dir Christian Trumble